AI Marketing Agent — Riley

Your marketing keeps stalling.

Riley is your AI Marketing Agent — running your email campaigns, capturing every lead they produce, nurturing each one for as long as it takes, and reviving the ones that go quiet, so nothing you spend to attract ever goes cold. She hands the warm ones to Sales. You approve what matters.

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RLRiley · AI Marketing AgentLive
CaptureNurtureRecoverHandoff
Now
0:08Captured from campaign
Day 3Nurtured on cadence
Day 9Handed to Sales
Nurtured across 6 touches, then handed off. No manual work.
15 years of enterprise delivery

Our team has spent over 15 years delivering customer-facing transformation for:

ALLIANZAVIVATOKIO MARINESAGAHOWDENPEPSICOTOWERGATEGRPMDUCDC
Riley is the worker

It does the work a marketer does — without letting anything go cold.

Riley isn't a tool your team uses — she's a worker who does the job. She captures every lead and keeps nurturing it for as long as it takes — reaching out, following up, reviving. Day and night, at a consistency no human can hold.

24/7

Every inbound, instantly

Forms, chats, and landing-page leads greeted and classified in the first turn — day, night, or weekend.

Every lead

Nurtured, not forgotten

The months-long follow-up humans drop is exactly what Riley keeps doing, on each lead’s own timing.

End to end

Capture to sales-ready

From first touch through nurture and recovery to a clean handoff the moment a lead engages.

A day with Riley

One lead, from first touch to sales-ready.

08:41Inbound form lands, before the office opens. Riley captures and classifies it in the first turn.
08:47Nurtured on the right cadence — Content-led follow-up that adapts to how they engage, for as long as it takes.
09:15Question answered — Riley answers an early question from your knowledge base, accurately.
14:20Weeks later, it goes quiet — Riley keeps a light, well-timed touch going instead of letting it die.
16:05They reply — The lead says something back — that’s the flip point to Sales.
18:30Handed to Sales — Riley opens the deal and passes it to Mark with full context, no cold restart.

The same journey plays out across hundreds of leads at once, no rota, no drop-off after 5pm.

The work that slips

The parts of demand that quietly get dropped.

Not because your team is careless, because there's too much of it, and it depends on who's at their desk. Riley does it the same way, every time.

In the marketing day
Without ScendCore
With Riley on it
Inbound lead lands
Waits for whoever's free.
Captured and answered instantly.
Lead isn't ready yet
Nobody keeps in touch.
Nurtured on the same cadence, every time.
Contact goes quiet
Follow-up gets forgotten.
Re-engaged with context-aware outreach.
Lead turns hot
Nobody notices in time.
Handed to Sales the moment they engage.
Old list sits there
Never worked again.
Reactivated on a schedule.
The handoff

The moment a lead says something back, it becomes Sales.

The clean line between the two AI agents: activity keeps a lead with Riley; words back move it to Mark, with full context, no cold restart.

Stays with Riley
Opens and clicksPage visitsContent downloadsWebinar attendance
Goes to Mark (Sales)
Replies to a touchBooks a meetingAsks a buying questionSubmits an intent formCommits to a future time

Hard exits (“stop” / “unsubscribe”) override everything — do-not-contact. You can dial the sensitivity: Aggressive · Balanced (default) · Conservative.

The system underneath

What Riley runs on:
Marketing AI.

Riley isn’t a campaign tool with prompts. She works inside Marketing AI — a complete marketing system with its own funnels, forms, and send infrastructure. That’s why campaigns ship instead of stalling in a builder.

Funnels & pages

Riley drafts them; they publish from the same system — no export step

Forms & capture

Built by describing what to capture, wired straight to the shared CRM

Send infrastructure

Email and SMS sends with thresholds you set — volume needs your go

Your seat

Review every campaign before it goes — edit copy, audience, or timing in place

Your team gets full seats in Marketing AI — one system, humans and AI on the same pipeline. How the platform works →

Use cases

The jobs you hand to Riley.

Not marketing automation. Not a rules engine. A worker that works every lead — one relationship at a time.

8 jobs across the funnel. Pick a stage below, or choose All jobs to see every one.

Capture

Instant inbound response

Every form, chat, or landing-page lead greeted and classified in the first turn — day, night, or weekend.

Website visitor capture

Recognize a returning visitor and personalize the conversation to who they are.

Multi-channel capture

Pick up leads from chat, forms, landing pages, and email — all into one place.

Answer early questions

Respond to a prospect's first questions from your own knowledge base, accurately.

What Riley can do

Real, wired capabilities.

The core of the job — all live today. Riley also suppresses opt-outs the instant someone opts down, and escalates anything out of scope to a person.

Capture & identify inbound

Picks up chat, form, landing-page, and email leads, and recognizes a returning visitor to personalize the capture.

Nurture across channels

Follows up over email, SMS, and WhatsApp on a cadence that adapts to how each contact engages.

Enroll & unenroll

Adds a contact to a nurture or campaign sequence, and removes them the moment they convert or opt down.

Answer early questions

Responds to a prospect's first questions accurately, from your own knowledge base.

Recover dormant contacts

Re-engages closed-lost, churned, and stalled contacts with fresh value, including recovery calls.

Hand off to Sales

The moment a lead engages, Riley opens the deal and passes it to Mark, with full context, no cold restart.

Your team's workshop

Riley is the worker. This is what your team operates.

It's all built into ScendCore — no third-party tools to buy or wire up. You author the campaigns, pages and cadences; Riley then works every lead they produce, one relationship at a time, and hands the warm ones to Sales.

Campaign pages

Build and publish landing pages, block-based and versioned — even from a prompt.

Included in ScendCore

Funnels

Multi-step funnels with analytics — generate them from a prompt.

Included in ScendCore

Forms

Lead-capture forms that feed straight into the CRM and Riley's capture phase.

Included in ScendCore

Email campaigns

Compose and send campaigns through a builder, with AI copy generation.

Included in ScendCore

Sequences

Author the multi-step cadences Riley enrolls leads into.

Included in ScendCore

Attribution & analytics

Sources, funnels, UTM, and ROI — the data behind Riley's what's-working recommendations.

Included in ScendCore
Riley at work
app.scendcore.com / inboxLive
Conversations
Aisha Bennett11:36
Downloaded the pricing guide
Owen Castile10:52
Opened 4 emails this week
Lena Vosberg09:20
Webinar attendee — no follow-up
Dormant listYest
412 contacts, 90 days quiet
AB
Aisha Bennett
Head of Ops · Cascade Systems
Engaged
RLRiley · drafting
NextHand off to Mark · intent threshold metHand off
Context
SegmentMid-market ops
StageNurture · step 3
Score74 — warming
SourceContent · pricing guide
This thread
Riley sent nurture step 3 · 09:40
Pricing guide opened twice · 11:31
Handoff to Sales suggested
Every action logged

Riley works the nurture inside the same workspace your team already uses, so nothing lives in a separate tool.

On every channel

Riley reaches leads where they already are.

EmailVoiceWhatsAppSMS

Email, SMS, WhatsApp, web chat and forms, plus outbound recovery calls. One agent, every channel the lead actually uses.

Under your control

AI drafts. A human approves. Nothing sends itself unless you allow it.

Set how autonomous Riley is per capability, run it in shadow before you go live, and keep an audit trail of what ran, why, and what happened.

Set how autonomous Riley is — per capability
Active, but approval-required. Riley drafts and queues actions; nothing sends until you approve.
You set the autonomySuggest, review, or auto — per capability. Riley's drafting defaults to higher review.Included in ScendCore
Spend stays gatedCampaign and ad-budget decisions always route to a human for approval.Included in ScendCore
Frequency cappedA hard limit on automated touches per contact, no one is over-messaged.Included in ScendCore
Full audit trailEvery touch, signal, and handoff logged — what ran, why, and what happened.Included in ScendCore
Opt-outs honored instantlyAny “stop” marks do-not-contact immediately.Included in ScendCore
Shadow before liveRun Riley in shadow — deciding, not sending, until you arm it.Included in ScendCore
Why teams run it

Execution that doesn't slip.

No lead goes cold waiting

Every inbound captured and worked immediately, on the right channel.

Nurture that actually happens

The months-long follow-up humans drop is exactly what Riley sustains.

Dormant pipeline back in motion

Contacts everyone gave up on, re-engaged systematically.

A clean line to Sales

Hot leads reach a closer the moment they're ready, with context attached.

Why Riley

The case against just hiring another marketer.

Do nothing
Hire a marketer
ScendCore · Riley
Coverage
Business hours, if someone's free
One person's working hours
24/7, every day
Consistency
However it gets done
Varies by rep and day
The same way, every lead
Ramp time
Nothing changes
Weeks to hire and train
Live in about a week
Admin
Piles up
Falls on the rep
Written back automatically
Cost
Pipeline quietly leaks
Full salary, tools, and management
Scoped on a call — less than one hire

See Riley work your pipeline.

A short walkthrough, or a live demo set up around your ICP and offer.

Get a live demo
Working today

Where the Marketing agent is already working.

Real customers, in production now — anonymised until each one signs off on being named.

Real estate
Every listing becomes a campaign

New listings deserved email and social pushes the same day, but nobody had time to build them.

REA real estate agency, 12 offices
Staffing
Candidate pools kept warm

Talent databases went stale between roles — nobody nurtured candidates until a job order landed.

STA staffing agency
Insurance
Renewal campaigns on schedule

Renewal season needed segmented campaigns every month; they shipped late or not at all.

INAn insurance agency
Systems integration
Nine-month cycles kept warm

Prospects went quiet between touchpoints in long, complex cycles — and stayed quiet.

SIA systems integrator

Don’t just take our word for it.

"Leads used to go cold in our inbox. Now every one is captured, nurtured, and handed to sales the moment it’s ready, and we can finally see what’s driving pipeline."

Victor TankoVictor TankoCEO, CloudAccessCloudAccess
Leads captured & worked
+62%Nurtured to sales-ready
+48%Dormant contacts revived
24/7Work hours
One platform beneath

Marketing is one work area on a shared spine.

The same platform runs Sales, Reception, and Service. Signals flow between them — Riley hands hot leads to Mark, and takes churn-risk handoffs back from Alex. Add the others when you're ready; it's one system, not four tools.

See the platform →
Is this for you?

Built for whoever owns the pipeline.

Founders & small teams

Marketing capacity, no hire

Marketing capacity without a marketing hire — every lead captured and nurtured while you build.

Demand-gen leads

Nothing lost between campaign and Sales

Every lead nurtured; nothing lost between the campaign and the closer.

RevOps

One clean handoff to Sales

Governed, auditable, and one clean handoff to Sales — execution you can see.

Questions, answered

Everything you're probably wondering.

Does Riley replace my marketing team?+

No. It removes the relentless per-lead execution — instant response, nurture, recovery, handoff, so your team runs strategy and campaigns.

Does Riley send campaigns on its own?+

People build and send campaigns through the campaign tools. Riley works the individual leads those campaigns generate — capturing, nurturing, and handing off.

Will it message people too often?+

No. There's a hard cap on automated touches per contact, and opt-outs are honored instantly.

Can I stay in control of spend?+

Yes. Campaign and ad-budget decisions always route to a human for approval.

When does Riley hand a lead to Sales?+

The moment the lead says something back — a reply, a booking, or a buying question. Activity like opens and clicks keeps them with Riley; words back move them to Mark, with full context.

Can I try it before going live?+

Yes — a 14-day trial, and you can run Riley in shadow mode (deciding, not sending) first.

From first look to live

See it, try it, get it — fast.

01

See it

Watch a short walkthrough of Riley working a real pipeline, no sales call required.

02

Try it

Start a guided 14-day trial. We set Riley up with you against your ICP and offer.

Start a guided trial →
03

Get it

Live in your business within a week. Pricing is scoped with you on the call.

Talk to us →

See Riley work a real pipeline.

Watch Riley work, with a human approving what matters.

Get a live demo

Pricing is scoped with you on the call — most teams find it costs less than a single new hire.

Marketing AI — turn attention into qualified pipeline | ScendCore