Use case · Marketing

Capture every inbound lead in under 30 seconds.

Riley watches every channel — forms, chat, email, SMS, webhooks — responds in seconds, qualifies on the spot, and routes the hot ones to your sales team with full context.

The problem

Speed-to-lead is easy to say and hard to do — and it breaks first.

The fastest follower wins; staying fast is the hard part.

The logic is simple: the faster you reach a lead, the better your odds of qualifying it — yet inbound that arrives at night, on weekends, or all at once routinely waits hours for a human reply, and by then the lead has moved on. The fastest follower wins; staying fast is the hard part.

  • Hours-long response times
    When replies take hours, hot leads have already moved on by the time anyone responds.
  • Channels in silos
    Forms in one inbox, chat in another, SMS nowhere — leads get dropped between channels.
  • Leads slip through unqualified
    Without instant qualification, inbound that nobody triages in time never makes it to sales — and sales never knows.
  • Manual qualification doesn't scale
    Hiring a coordinator to qualify inbound costs a full loaded salary and still has nights/weekends gaps.
The solution

Riley watches every channel, responds in seconds, qualifies on the spot.

One Riley, every channel, sub-30-second response — with full context handed off to sales.

  1. 01
    Step 1

    Multi-channel intake

    Forms, chat, email, SMS, webhooks — every inbound flows into one Riley-watched inbox.

  2. 02
    Step 2

    Sub-30s response

    Riley responds in your brand voice within 30 seconds. The lead never goes cold.

  3. 03
    Step 3

    On-the-spot qualification

    Riley reads context (firmographics, source, intent), asks 2–3 qualifying questions, scores against your ICP.

  4. 04
    Step 4

    Hand off to sales

    Hot leads route to the right rep with the full conversation transcript + qualification notes.

Capabilities

What Riley does on inbound

The work a marketing coordinator + qualifying SDR + CRM admin used to do — running 24/7 across every channel.

Unified inbox across channels

Email + chat + forms + SMS + webhooks. One inbox, one conversation per contact.

Brand-voice replies

Riley drafts in your voice — not a generic AI tone. Trained on your past responses.

ICP-aware qualification

Configurable qualifying questions + scoring per ICP segment. Riley adapts as you give feedback.

Auto-meeting booking

Hot lead asks for a call? Riley books on the right rep's calendar in the same conversation.

Full-context handoff

Reps walk in with the conversation history + qualification score + ICP fit.

24/7 across time zones

A lead from Australia at 2am AEST gets the same 30s response as a lead from Texas at 2pm CT.

In product

Riley reads the conversation, drafts a brand-voice reply, and queues for send — all in under 30 seconds.

Illustrative — real screenshots replacing these as customers go live.

The numbers

What Riley changes about your inbound

How the motion is built to run once Riley is live.

Response time
Before
Hours of waiting
After
< 30 seconds
Every channel answered in seconds, around the clock.
Lead drop-off
Before
Leads go cold
After
Every lead engaged
Inbound gets qualified instead of dropped between channels.
Qualified handoffs
Before
Manual triage
After
Auto-qualified
Same inbound volume, scored against your ICP and routed to sales.
FAQ

Common questions

What channels does Riley watch?
Email (Gmail / Microsoft 365), web chat, web forms, SMS (Twilio), and any webhook-delivered intake. One Riley, every channel — same brand voice, same qualification logic.
How does Riley qualify against my ICP?
You configure qualifying questions + scoring per ICP segment. Riley asks the right questions based on signal (source, firmographics, role). Adapts as you give feedback.
What happens if Riley qualifies a hot lead at 2am Saturday?
Riley responds in 30 seconds, qualifies, and books the meeting on the right rep's calendar based on availability rules. Your rep wakes Monday to a booked qualified meeting.
How does Riley hand off to sales?
Hot leads route to the assigned rep (territory / round-robin / explicit assignment) via Slack + email with the full transcript + qualification notes. The rep walks in fully briefed.
How long does Riley take to learn our brand voice?
Riley starts with your existing past responses + brand guidelines, then adapts as you give feedback — so replies are tuned to sound like your team, not a generic AI tone.

Stop losing leads to slow follow-up.

Riley responds in 30 seconds, qualifies in 60, and routes to sales in under 2 minutes — across every channel, forever.

Capture every inbound lead in under 30 seconds — ScendCore use case | ScendCore