Use case · Marketing

Capture every inbound lead in under 30 seconds.

Riley watches every channel — forms, chat, email, SMS, webhooks — responds in seconds, qualifies on the spot, and routes the hot ones to your sales team with full context.

The problem

Speed-to-lead is the most-cited B2B metric — and the most consistently broken.

The fastest follower wins; almost no one is fast.

Industry studies have shown for years: contact a lead within 5 minutes and you\'re 21× more likely to qualify. Most teams\' average response time is 6+ hours. The fastest follower wins; almost no one is fast.

  • 6+ hour average response
    Industry average. Hot leads have already moved on by the time anyone responds.
  • Channels in silos
    Forms in one inbox, chat in another, SMS nowhere — leads get dropped between channels.
  • 70%+ of leads never get qualified
    Without instant qualification, most inbound never makes it to sales — and sales never knows.
  • Manual qualification doesn't scale
    Hiring a coordinator to qualify inbound costs $50K+ and still has nights/weekends gaps.
The solution

Riley watches every channel, responds in seconds, qualifies on the spot.

One Riley, every channel, sub-30-second response — with full context handed off to sales.

  1. 01
    Step 1

    Multi-channel intake

    Forms, chat, email, SMS, webhooks — every inbound flows into one Riley-watched inbox.

  2. 02
    Step 2

    Sub-30s response

    Riley responds in your brand voice within 30 seconds. The lead never goes cold.

  3. 03
    Step 3

    On-the-spot qualification

    Riley reads context (firmographics, source, intent), asks 2–3 qualifying questions, scores against your ICP.

  4. 04
    Step 4

    Hand off to sales

    Hot leads route to the right rep with the full conversation transcript + qualification notes.

Capabilities

What Riley does on inbound

The work a marketing coordinator + qualifying SDR + CRM admin used to do — running 24/7 across every channel.

Unified inbox across channels

Email + chat + forms + SMS + webhooks. One inbox, one conversation per contact.

Brand-voice replies

Riley drafts in your voice — not a generic AI tone. Trained on your past responses.

ICP-aware qualification

Configurable qualifying questions + scoring per ICP segment. Riley adapts as you give feedback.

Auto-meeting booking

Hot lead asks for a call? Riley books on the right rep's calendar in the same conversation.

Full-context handoff

Reps walk in with the conversation history + qualification score + ICP fit.

24/7 across time zones

A lead from Australia at 2am AEST gets the same 30s response as a lead from Texas at 2pm CT.

In product

Riley reads the conversation, drafts a brand-voice reply, and queues for send — all in under 30 seconds.

Illustrative — real screenshots replacing these as customers go live.

The numbers

What changed at Sprintmore

90-day inbound data after Riley went live.

Avg response time
Before
6.4 hours
After
< 30 seconds
~800× faster across every channel.
Lead drop-off rate
Before
64%
After
12%
Most leads now get qualified, not dropped.
Qualified leads / month
Before
23
After
67
Same inbound volume, ~3× converted to SQL.
FAQ

Common questions

What channels does Riley watch?
Email (Gmail / Microsoft 365), web chat, web forms, SMS (Twilio), and any webhook-delivered intake. One Riley, every channel — same brand voice, same qualification logic.
How does Riley qualify against my ICP?
You configure qualifying questions + scoring per ICP segment. Riley asks the right questions based on signal (source, firmographics, role). Adapts as you give feedback.
What happens if Riley qualifies a hot lead at 2am Saturday?
Riley responds in 30 seconds, qualifies, and books the meeting on the right rep's calendar based on availability rules. Your rep wakes Monday to a booked qualified meeting.
How does Riley hand off to sales?
Hot leads route to the assigned rep (territory / round-robin / explicit assignment) via Slack + email with the full transcript + qualification notes. The rep walks in fully briefed.
How long does Riley take to learn our brand voice?
Riley starts with your existing past responses + brand guidelines. By week 2 most teams report Riley's replies are indistinguishable from their best SDR's.

Stop losing leads to slow follow-up.

Riley responds in 30 seconds, qualifies in 60, and routes to sales in under 2 minutes — across every channel, forever.

Built by a team that's delivered for
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Capture every inbound lead in under 30 seconds — ScendCore use case | ScendCore