A CRM you can use — or sync with the one you already have.
ScendCore ships a fully-featured native CRM (contacts, accounts, opportunities, unified activity log) — and a bi-directional sync layer for Salesforce, HubSpot, and GoHighLevel today (Pipedrive + others on roadmap). Choose your source of truth; we stay in sync.
Most AI tools sit on top of your CRM and write back through fragile automations. ScendCore is the CRM (or sits beside it as a peer), so every agent action, every conversation, every customer record lives in one place — queryable, exportable, auditable.
One account, all four primitives, AI + your team on one timeline.
A real customer record in the ScendCore CRM. Account header, contacts pane, opportunity card, unified activity timeline — every primitive visible at once. AI actions interleave with human touches in the same log, attributed by actor type.
0061a000018ZxyZ#sales-wins · cc'd the AE for contextFour primitives. Every CRM concept maps to one of them.
Accounts (the company), Contacts (the people inside it), Opportunities (the deals), Activities (everything that happened). Every other concept — leads, tickets, tasks, notes — is a typed variant of one of these. Less to learn, less to migrate, less to maintain.
Account
Mark scores it on intent + ICP fit. Alex monitors usage signals.
Contact
Every agent reads + writes here. Cross-channel thread auto-attached.
Opportunity
Alex drafts proposals. Sophie nudges stuck deals. Forecast is live.
Activity
Every agent action + every human touch lands here. Immutable.
You decide which system is canonical. We stay in sync.
Three modes — pick what fits your team today; switch later without losing data.
ScendCore Native
Start here. No external CRM.
Skip Salesforce/HubSpot entirely. ScendCore is your CRM. Best for teams under 50 reps without an entrenched CRM, or teams replacing one that wasn't working.
- Native dashboard for every object
- Custom fields + custom views
- Export to CSV / Snowflake / BigQuery on demand
- No external dependency to maintain
External Canonical
Salesforce / HubSpot stays the source.
Your existing CRM is canonical. ScendCore reads + writes via the platform's API. Every agent action lands in your CRM as a logged activity, attributable to the agent.
- Bi-directional sync (1-min latency typical)
- Conflict resolution: canonical CRM always wins
- Native object mapping to your custom schema
- No data leaves your CRM that isn't already there
Hybrid
Different objects, different masters.
Salesforce owns Accounts + Opportunities; ScendCore owns Contacts + Activities. Or vice versa. Useful during migrations or when teams disagree on canonical.
- Per-object source-of-truth assignment
- Field-level overrides on edge cases
- Migration tooling: shift canonical without downtime
- Audit-logged so you can see what changed where
Sits beside the rest of your stack.
CRM (native)
- Salesforce
- HubSpot
- GoHighLevel
- Zendesk
- Linear
Email + Comms
- Gmail
- Outlook 365
- Twilio (voice/SMS/WA)
- Slack
- Resend
Calendar + Booking
- Google Calendar
- Outlook 365
- Calendly
- Cal.com
- Recall.ai meetings
Generic ingestion
- Webhooks (any system)
- CSV upload
- Zapier
- Custom MCP (Enterprise)
- More native on roadmap
Don't see yours? Check the docs — we ship a new integration roughly every two weeks. Custom integration? See Developer.
Bring your CRM, or use ours.
Either way, every AI action lands in the right system. One source of truth, no fragile automations to maintain.